Ranges behind a login
Trade catalogues behind a login are invisible to Google, so buyers never find your ranges.
Wholesale and B2B
B2B SEO Agency in Leicester
B2B SEO agency support for Leicester wholesalers, distributors and business service firms that want trade enquiries from buyers already searching. Our agency has 11+ years in search, with plans from £249 a month and no VAT added.
Business buyers
B2B SEO for firms that sell to other businesses
B2B SEO is about being found by buyers who search before they ever pick up the phone. Procurement teams, shop owners and site managers compare suppliers online long before they ask for a quote.
SEO for B2B companies looks different from consumer SEO. Search volumes are smaller, buying cycles are longer and one enquiry can be worth a year of orders, so every ranking page needs to earn its place.
B2B lead generation through search also builds on itself. A range page or guide that ranks keeps bringing trade enquiries without a sales team chasing each one.
Wholesale
Range and trade account pages.
B2B services
Service and sector pages.
Guides
Content buyers use to compare.
Leads
Enquiries tracked by page.
The problem
Why B2B firms struggle to get found
B2B SEO problems usually start with sites built as brochures or as order portals hidden behind a login. These are the issues we find most often.
Brochure sites
A five page brochure site cannot rank for the hundreds of product and sector searches buyers use.
Wrong keywords
Pages written in internal jargon miss the words buyers actually type.
Marketplaces win
Directories and marketplaces take page one for many trade searches.
No lead tracking
Without tracking, nobody knows which pages bring trade accounts.
Manufacturer copy
Product text copied from manufacturers matches every other supplier.
Search terms
What business buyers search for
B2B search terms are smaller than consumer searches but far more valuable per enquiry. We map each group to one page and track which pages turn into trade accounts.
Swipe sideways to see every column
| Search | Searches a month (UK) | Page that should rank |
|---|---|---|
| b2b seo agency | 320 | This page |
| b2b lead generation | 480 | Guide linked from this page |
| b2b seo services | 140 | This page |
| seo for b2b companies | 90 | This page |
| [product] wholesale uk | Varies | Range page |
| [product] supplier leicester | Local | Range page with a Leicester section |
| trade account [product] | Varies | Trade account page |
Monthly UK search volumes from Google Ads keyword data, rounded. Local phrasings with the city name are lower but convert better.
Our service
Our B2B SEO service
B2B SEO services from our agency cover six areas, planned around your ranges, your sectors and the size of a typical order.
Range page SEO
Range page SEO opens your catalogue to search without exposing trade prices.
- Public range pages
- Trade price gating
- Spec tables
Sector pages
Sector pages speak to each type of buyer you supply.
- Retail buyers
- Trade and installers
- Public sector
Buyer guides
Buyer guides answer the questions buyers ask before they enquire.
- Comparisons
- Spec explainers
- Compliance notes
Technical SEO
Technical SEO for large catalogues keeps Google on the pages that matter.
- Crawl rules
- Duplicate control
- Sitemaps
Industry links
Industry links from associations and suppliers build authority.
- Trade bodies
- Supplier pages
- Trade press
Lead tracking
Lead tracking ties every trade enquiry to the page that won it.
- Form tracking
- Call tracking
- Monthly report
Local data
Wholesale and B2B in Leicester
Wholesale in Leicester is one of the city's biggest strengths. There are 1,015 wholesalers and distributors in the city, 1.6 times the average of the other big cities we compared.
Leicester B2B firms also include 435 road hauliers at 1.5 times the big-city average, plus a large textile and clothing base, so many local suppliers sell to other businesses across the UK.
B2B marketing in Leicester therefore needs a national view. Most of your buyers are not in the city, so pages must rank for UK-wide trade searches while using Leicester as proof of supply and speed.
1,015wholesalers in Leicester
1.6xthe big-city average
Source: ONS UK Business Counts 2026, rounded to the nearest 5.
DistributionTwo routes
Wholesalers and B2B service firms
B2B SEO for a wholesaler and for a business service firm follows the same rules but builds different pages.
SEO for wholesalers
Wholesaler SEO opens your ranges to search and turns product searches into trade account applications.
- Public range and category pages
- Trade account landing page
- Stock and delivery details
SEO for B2B services
B2B service SEO targets the problems your clients search for and the sectors you know best.
- Service pages by problem
- Sector pages
- Case studies and proof
Research
Guides and comparisons.
Shortlist
Range and sector pages.
Enquiry
Clear trade account forms.
Proof
Tracking by page and month.
Long sales cycles
B2B lead generation from search
B2B lead generation from search works across a long buying cycle. Early on, buyers read guides and comparisons; later they search for suppliers by name, product and location.
B2B SEO content should cover each stage, so the same buyer meets your firm several times before they ask for a quote. That is how a small volume of searches still produces strong enquiries.
Results
Results
B2B SEO results we can point to include a professional service business and a business-to-business agency. Both clients are outside the UK, and each number shows its source.
Legal documentation service · US7 months
View full size$47,601
Revenue logged by the client in call tracking from Google organic search, with 1,367 contacts and 107 conversions. Paid ads excluded.
- About 710 organic visits a month (Semrush estimate)
- 2,888 organic keywords (Semrush estimate)
Web development agency · AustraliaRanking result
View full size#1
Position one on Google and in the map pack for "web development company" (keyword difficulty 59%), and position one for "web development agency".
Pricing plans
SEO prices in Leicester
No VAT addedRolling monthlyNo setup fee
Local
Trades, shops and clinics with one location
£249 / month
- Google Business Profile management and posts
- Citations and on-page work
- 1 optimised page or local article a month
- 10 tracked search terms
- Monthly report and 20 minute call
FOR ONLINE SHOPS
Ecommerce
Shops that need products and categories to rank
£329 / month
- Technical health checks
- 2 product or category optimisations a month
- Product schema
- 15 tracked search terms
- Monthly report and call
National
Leicestershire-wide or selling across the UK
£499 / month
- Everything in Local
- 2 town or service pages a month
- 2 quality links a month
- Technical monitoring and AI answer check
- 30 tracked search terms
SEO Kickstart for Leicester firms that want proof first: a one-off audit with fixes to up to 10 pages, done in 10 working days.
B2B SEO for most wholesalers fits National at £499 a month, because buyers search across the UK and links matter. Smaller service firms often start on Local at £249.
See all pricesHow it works
Our B2B SEO process
B2B SEO with us follows four stages, starting with the pages buyers already look for.
- 1
Week 1
Audit and buyer map
SEO audit plus a map of buyer searches by stage.
- 2
Month 1
Range structure
Public range pages and technical fixes.
- 3
Month 2
Sector pages
Pages for each type of buyer you supply.
- 4
Month 3
Guides and links
Buyer guides and industry links.
FAQ
B2B SEO FAQs
How much does B2B SEO cost in Leicester?
B2B SEO with us starts at £249 a month on Local, with most wholesalers on National at £499 a month. No VAT is added and plans are rolling monthly.
Can you rank pages without showing trade prices?
B2B SEO does not need public prices. Range pages can show products, specs and stock while prices stay behind a trade login.
Is SEO worth it for low search volumes?
B2B SEO often targets searches with small volumes, but one trade account can be worth far more than many consumer sales, so low volume terms still pay.
Do you write technical product content?
B2B content is written from your specs and your team's answers. We send drafts for checking before anything goes live.
Can SEO help us win public sector work?
Sector pages and compliance content help buyers in public sector and large firms find and shortlist you, alongside your tender work.
How do we measure B2B SEO?
B2B SEO is measured by trade enquiries and accounts opened from search, tracked by page in your monthly report.