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Client results

SEO Results and Case Studies

SEO results on this page come from our agency's own client work in the US and Australia over 11+ years, shown by business type and country, never by name. Every number states its period and source, and paid ads are always left out.

$1.96Morganic revenue logged for one client in 17 months
$645,000from organic and Business Profile across 10 clients in 7 months

At a glance

SEO results at a glance

SEO results from our agency span local service firms, clinics, trades and online businesses.

12case studies on this page
$1.96Morganic revenue for one client in 17 months
$645Kacross 10 clients in 7 months
2countries: the US and Australia

Case studies

Case studies by business type

SEO case studies here cover local service firms, clinics, trades and online businesses. Use the filters to see the results closest to your own business, and click any redacted screenshot to view it full size.

Event equipment rental · US17 months
Redacted event equipment rental results screenshot showing organic and Business Profile rowsView full size

$1.96M

Revenue logged by the client in call tracking from organic search and Google Business Profile, with 384 conversions.

  • $1.68M from Google organic and $206K from Google Business Profile
  • Organic traffic from near zero to about 21,500 a month (Semrush estimate)
  • About 6,000 ranking keywords (Semrush estimate)
Laser and skin clinic · US7 months
Redacted laser and skin clinic results screenshot showing organic and Business Profile rowsView full size

$103,312

Revenue logged by the client in call tracking from Google Business Profile and organic search, with 957 conversions. Paid ads excluded.

  • 2,667 Business Profile contacts and $82,022 from the profile
  • About 7,100 organic visits a month (Semrush estimate)
Garage door repair, client A · US7 months
Redacted garage door repair, client a results screenshot showing organic and Business Profile rowsView full size

$63,251

Revenue logged by the client in call tracking from Google Business Profile and organic search, with 206 conversions. Paid ads excluded.

  • $36,371 from Business Profile and $26,880 from Google organic
Body care and massage clinic · US7 months
Redacted body care and massage clinic results screenshot showing organic and Business Profile rowsView full size

$61,854

Revenue logged by the client in call tracking from Business Profile, Google organic and Bing organic, with 145 conversions. Paid ads excluded.

  • $33,365 from Business Profile
  • $20,713 from Google organic
Legal documentation service · US7 months
Redacted legal documentation service results screenshot showing organic and Business Profile rowsView full size

$47,601

Revenue logged by the client in call tracking from Google organic search, with 1,367 contacts and 107 conversions. Paid ads excluded.

  • About 710 organic visits a month (Semrush estimate)
  • 2,888 organic keywords (Semrush estimate)
Home staging company · US7 months
Redacted home staging company results screenshot showing organic and Business Profile rowsView full size

$42,807

Revenue logged by the client in call tracking from Business Profile and organic search, with 227 conversions. Paid ads excluded.

  • Monthly contacts grew from 1 to 111 over 8 months
  • Ranking keywords from near zero to 389 in 6 months (Semrush estimate)
Garage door repair, client B · US7 months
Redacted garage door repair, client b results screenshot showing organic and Business Profile rowsView full size

$35,910

Revenue logged by the client in call tracking from organic sources, with 7,402 contacts and 113 conversions.

  • 1,863 Business Profile contacts and $33,303 from the profile
Balloon and event decor · US7 months
Redacted balloon and event decor results screenshot showing organic and Business Profile rowsView full size

61 → 247

Business Profile contacts a month grew from 61 to 247, with $17,596 revenue logged and 47 conversions. Paid ads excluded.

  • Organic visits from about 50 to 912 a month in 6 months (Semrush estimate)
  • 1,319 ranking keywords (Semrush estimate)
Garage door repair, client C · US7 months
Redacted garage door repair, client c results screenshot showing organic and Business Profile rowsView full size

5,293

Business Profile contacts in call tracking, with 41 conversions and $13,417 revenue logged. Paid ads excluded.

    HVAC company · US4 months
    Redacted hvac company results screenshot showing organic and Business Profile rowsView full size

    40 → 346

    Business Profile contacts a month grew from 40 to 346 in four months, tracked in call tracking.

    • 1,392 Business Profile contacts over 7 months
    Family dental practice · US11 months
    Redacted family dental practice results screenshot showing organic and Business Profile rowsView full size

    56 → 173

    Monthly calls and forms grew from 56 to 173, with 1,340 contacts from Business Profile and organic search.

    • About 24,500 organic visits a month (Semrush estimate)
    • 18,250 organic keywords (Semrush estimate)
    Web development agency · AustraliaRanking result
    Redacted web development agency results screenshot showing organic and Business Profile rowsView full size

    #1

    Position one on Google and in the map pack for "web development company" (keyword difficulty 59%), and position one for "web development agency".

      Call tracking

      Local SEO results from call tracking

      Local SEO results are easiest to trust when they come from call tracking. Each call, form and text is logged with its source, so we can see which ones came from Google Business Profile and which from organic search.

      SEO revenue figures also come from call tracking, where clients log the revenue from each job, which is where figures such as $103,312 for a laser and skin clinic in 7 months come from. Paid ad calls are tracked too, and we leave every one of them out.

      Person holding a smartphone to make a callCalls from search

      Organic growth

      Organic traffic and keyword growth

      Organic growth figures below come from Semrush and are estimates. They show how visibility grew for clients whose sites started small.

      Swipe sideways to see every column

      Business typePeriodOrganic visits a monthRanking keywords
      Event equipment rental, US17 monthsNear zero to about 21,500About 6,000
      Family dental practice, USGrowth periodAbout 24,50018,250
      Laser and skin clinic, USGrowth periodAbout 7,1007,700+
      Balloon and event decor, US6 monthsAbout 50 to 9121,319
      Legal documentation service, USGrowth periodAbout 7102,888
      Home staging company, US6 monthsRising steadilyNear zero to 389

      Semrush estimates. Figures shown as reported, not rounded up.

      What worked

      What drove these results

      SEO results like these come from the same four kinds of work, done in the right order for each business.

      Business Profile work

      Google Business Profile work drove most local calls in these cases.

      Service and area pages

      Service and area pages gave Google a page for each search that mattered.

      Technical fixes

      Technical fixes let Google index pages it had been missing.

      Links and listings

      Links and listings built trust for sites that started with very little.

      Method

      How we measure SEO results

      SEO results on this page use two kinds of source. Revenue, contacts and conversions come from call tracking, where the client logged each call, form and text. Traffic and keyword counts come from Semrush and are marked as estimates.

      SEO figures on this page never include paid ads. Several clients also ran Google Ads or Bing Ads, and those rows are left out of every number shown.

      • Call tracking: revenue and conversions logged by the client, from organic search and Business Profile only.
      • Semrush estimates: organic traffic and ranking keywords, labelled as estimates.
      • No names: each case shows business type and country, with screenshots redacted.
      • No rounding up: figures are shown as reported, with the period they cover.

      Fair warning

      What these results do not promise

      SEO case studies show what has worked, not what will happen for every business. Three things to keep in mind:

      No ranking guarantees

      SEO results depend on Google, your market and your site, so we never promise a position.

      Timelines vary

      SEO timelines differ by competition; some sites move in weeks, others take months.

      Different markets

      SEO results above come from US and Australian clients, and Leicester markets differ.

      Timeline

      What to expect in the first six months

      SEO progress for a typical Leicester business follows a pattern, although every market moves at its own pace.

      1. 1

        Month 1

        Fixes indexed

        SEO fixes go live and Google starts to re-crawl your site.

      2. 2

        Months 2 to 3

        Early movement

        SEO rankings for less competitive terms start to rise.

      3. 3

        Months 4 to 5

        More calls

        SEO traffic turns into more calls and form enquiries.

      4. 4

        Month 6

        Review

        SEO review of what worked and the plan for the next six months.

      Pricing plans

      SEO prices in Leicester

      No VAT addedRolling monthlyNo setup fee

      Local

      Trades, shops and clinics with one location

      £249 / month

      • Google Business Profile management and posts
      • Citations and on-page work
      • 1 optimised page or local article a month
      • 10 tracked search terms
      • Monthly report and 20 minute call
      Choose Local
      FOR ONLINE SHOPS

      Ecommerce

      Shops that need products and categories to rank

      £329 / month

      • Technical health checks
      • 2 product or category optimisations a month
      • Product schema
      • 15 tracked search terms
      • Monthly report and call
      Choose Ecommerce

      National

      Leicestershire-wide or selling across the UK

      £499 / month

      • Everything in Local
      • 2 town or service pages a month
      • 2 quality links a month
      • Technical monitoring and AI answer check
      • 30 tracked search terms
      Choose National

      SEO Kickstart for Leicester firms that want proof first: a one-off audit with fixes to up to 10 pages, done in 10 working days.

      £295One-off Kickstart

      FAQ

      SEO results FAQs

      Are these results from Leicester businesses?

      SEO results on this page come from clients in the US and Australia. Leicester case studies will be added, with permission, as they come in.

      Why are the clients not named?

      Client names are left out to protect their privacy. Each case shows the business type, country and period instead.

      Can I see the screenshots?

      Redacted screenshots sit on each case card above. Click any screenshot to open it full size. They show only the organic and Business Profile rows, with account names, years and paid rows removed.

      Do the revenue figures include ads?

      Revenue figures on this page never include paid ads. Google Ads, Bing Ads and Facebook rows are always removed.

      Will I get the same results?

      SEO results depend on your market, your site and your competitors, so nobody can promise the same numbers. Your free audit shows what is realistic for you.

      Want results like these?

      Free SEO audit for Leicester businesses, in your inbox within 1 UK working day. See what is holding your site back in local searches.