Template content
Service pages bought from a template provider match hundreds of other firms word for word.
Accountants and bookkeepers
SEO for Accountants in Leicester
SEO for accountants and bookkeepers in Leicester that want more enquiries from small businesses, landlords and sole traders. Our agency has 11+ years in search, with plans from £249 a month and no VAT added.
Accountancy firms
SEO for accountants that brings in the right clients
SEO for accountants is about winning the clients you actually want. A firm that wants limited companies and landlords needs different pages from one that wants sole traders and payroll work.
Marketing for accountants through search works well because demand is steady and local. People search for an accountant near them, often with their trade or business type in the search.
Lead generation for accountants from search also builds every year. Tax deadlines bring the same searches back each season, and pages that rank one year keep ranking the next.
Tax
Self assessment and company tax.
Payroll
Payroll and pensions.
Landlords
Property tax pages.
Bookkeeping
Monthly bookkeeping.
The problem
Why accountancy firms struggle to get found
SEO problems for accountants usually come from template sites shared by many firms. These six issues come up in most audits.
One services page
A single page cannot rank for tax, payroll, bookkeeping and company accounts at once.
No client types
Pages skip the business types you serve, which is how many clients search.
No fee guidance
Firms that hide fees lose clients to those that publish starting prices.
Thin Business Profile
Profiles with few services and no posts miss local searches.
Missed deadlines content
No content timed for tax deadlines, when searches peak.
Search terms
What business owners search for
Accountancy search terms split into service, client type and local searches. We map each group to one page so they never compete.
Swipe sideways to see every column
| Search | Searches a month (UK) | Page that should rank |
|---|---|---|
| seo for accountants | 170 | This page |
| marketing for accountants | 110 | This page |
| digital marketing for accountants | 110 | This page |
| lead generation for accountants | 90 | This page |
| seo services for accountants | 90 | This page |
| accountants leicester | Local | Your home page and profile |
| landlord accountant leicester | Local | Your landlord page |
Monthly UK search volumes from Google Ads keyword data, rounded. Local phrasings with the city name are lower but convert better.
Our service
Our SEO service for accountants
SEO for accountants from our agency covers six areas, built around the clients and services you want to grow.
Service pages
Service pages for each type of work you want more of.
- Self assessment
- Company accounts
- Payroll and VAT
Client type pages
Client type pages that speak to each audience.
- Landlords
- Contractors
- Trades and retail
Local SEO
Local SEO for each office location.
- Business Profile
- Area details
- Review prompts
Deadline content
Deadline content timed to tax seasons.
- Self assessment season
- Year end
- Rule changes
Trust content
Trust content that shows your team and standards.
- Qualifications
- Professional bodies
- Software partners
Enquiry tracking
Enquiry tracking by service and client type.
- Calls and forms
- By service
- Monthly report
Local data
Accountants in Leicester
Accountants and bookkeepers in Leicester number around 220 firms, about the same share as the other big UK cities we compared.
Accountancy clients in Leicester include a large base of small firms, with 13,905 businesses in the city and 30,140 more in the Leicestershire districts around it.
Marketing for accountants in Leicester can lean on the city's business mix. Wholesale, online retail, transport and property all bring their own tax questions, and pages for those clients face little competition.
220accountancy firms in Leicester
13,905businesses in the city
Source: ONS UK Business Counts 2026, rounded to the nearest 5.
BookkeepingTwo firm types
Practices and bookkeepers
SEO for an accountancy practice and for a bookkeeping firm target different searches and different budgets.
Accountancy practices
Practices win clients through service and client type pages for tax, accounts and advice.
- Company accounts and tax pages
- Landlord and contractor pages
- Advisory services pages
Bookkeepers
Bookkeepers win clients through software, monthly service and small business searches.
- Software pages
- Monthly packages page
- Sole trader content
Self assessment
Updated before each deadline.
Landlords
Property tax changes.
Year end
Company deadlines.
New rules
Changes explained clearly.
Seasons
Tax deadlines and search demand
SEO for accountants follows the tax calendar. Searches rise ahead of self assessment and company deadlines, so content needs to be live and ranking weeks before.
Accountancy marketing content that stays live and is updated each year builds strength every season, while new posts each year start from zero.
Accountancy SEO content planned this way also gives your team a calendar. Each season has its pages, updates and reminders, so nothing is written in a rush the week before a deadline.
Results
Results
Professional services results we can point to include a legal documentation service and an Australian agency. Both show the steady organic growth accountancy firms can expect.
Legal documentation service · US7 months
View full size$47,601
Revenue logged by the client in call tracking from Google organic search, with 1,367 contacts and 107 conversions. Paid ads excluded.
- About 710 organic visits a month (Semrush estimate)
- 2,888 organic keywords (Semrush estimate)
Web development agency · AustraliaRanking result
View full size#1
Position one on Google and in the map pack for "web development company" (keyword difficulty 59%), and position one for "web development agency".
Pricing plans
SEO prices in Leicester
No VAT addedRolling monthlyNo setup fee
Local
Trades, shops and clinics with one location
£249 / month
- Google Business Profile management and posts
- Citations and on-page work
- 1 optimised page or local article a month
- 10 tracked search terms
- Monthly report and 20 minute call
FOR ONLINE SHOPS
Ecommerce
Shops that need products and categories to rank
£329 / month
- Technical health checks
- 2 product or category optimisations a month
- Product schema
- 15 tracked search terms
- Monthly report and call
National
Leicestershire-wide or selling across the UK
£499 / month
- Everything in Local
- 2 town or service pages a month
- 2 quality links a month
- Technical monitoring and AI answer check
- 30 tracked search terms
SEO Kickstart for Leicester firms that want proof first: a one-off audit with fixes to up to 10 pages, done in 10 working days.
SEO for most accountancy firms fits Local at £249 a month. Firms targeting clients across the UK usually choose National at £499.
See all pricesHow it works
Our process for accountants
SEO for accountants with us follows four stages, timed around the tax calendar.
- 1
Week 1
Audit
SEO audit of your site, services and profile.
- 2
Month 1
Local and fixes
Business Profile and technical fixes.
- 3
Month 2
Service pages
Pages for your top services and clients.
- 4
Month 3
Deadline content
Seasonal content and local links.
FAQ
SEO for accountants FAQs
How much does SEO for accountants cost in Leicester?
SEO for accountants with us starts at £249 a month on Local, with no VAT added and a 30 day notice period.
We use a template website. Can you work with it?
Template sites can rank once the shared text is replaced with your own. We rewrite the main service pages first.
Should we publish our fees?
Starting fees on service pages usually help, because business owners compare costs before they enquire.
Can you target landlords or contractors?
Client type pages for landlords, contractors and other groups are among the best performing pages for accountancy firms.
Do you write tax content?
Tax content is written from official guidance and checked by your team before it goes live. Technical sign-off stays with you.
How long does it take?
SEO for accountants usually shows more local enquiries within a few months, with service pages climbing over the following months.
Do you work with bookkeepers as well as accountants?
SEO for bookkeepers follows the same plan, with more weight on software, monthly packages and sole trader searches. Many bookkeepers start on the Local plan.
Can you help us win clients outside Leicester?
Accountancy SEO for clients across the UK uses service and client type pages rather than town pages, often on the National plan with links each month.